What is headless e-commerce?
FEVAD (in other words the Federation of E-commerce and Distance Selling) lists more than 200,000 online stores for e-commerce growth of 12.15% on average per year. Since the first online purchase in 1994 on the Compuserve site (it was a Sting album), the architecture of the sites has been constantly evolving. Today, the Headless trend is taking over the market. Through this article, we will explain to you what Headless e-commerce is.
Headless e-commerce in a few words
Before seeing the advantages of, it is important to first define what headless is.
Backend, Frontend and API
The architecture of an online store is HE Tuber based on two concepts: the frontend and the backend . To simplify, the visual part of the site (links, scrolling pages, clicking on a tab) is the frontend. What we don't see, but which allows an action to be carried out, is the backend, the internal code which makes the system work (server, database, programming languages).
Traditionally, the two (backend and frontend) work together thanks to the API (Application Programming Interface) which facilitates the exchange of information. The headless architecture allows them to operate separately.
Traditionally, the two (backend and frontend) work together thanks to the API (Application Programming Interface) which facilitates the exchange of information. The headless architecture allows them to operate separately.
Headless technology
Headless e-commerce is a major element of this technological evolution . In this type of architecture, the backend is separated from the frontend, that is to say the infrastructure is independent of the site visible to the client. It allows actions to be carried out on the backend without there being any consequences on the frontend.
The practical benefit of this new technology is the optimization of the customer experience .
The practical benefit of this new technology is the optimization of the customer experience .
Headless e-commerce at the service of the merchant
Seven benefits
Difficult to grasp for newbies, and even for e-commerce players, the advantages of this technological revolution can be measured by their application in the daily reality of e-commerce. Adopted by most online store sites, a headless e-commerce solution has very concrete advantages:
Content management is simplified
Its open architecture allows easy integration of new applications
User experience delivers better results
Developments are cheaper
Technological independence is increased
An increase in transaction security
Greater independence from developers
